In conjunction with the HBO Home Entertainment(®) “Comedy Fetish” campaign, Funny or Die’s “Let’s Go Viral” calls for entrants to submit their funniest Comedy Fetish-themed amateur videos. The online contest runs through the end of November, with the grand prize winner getting a chance of a lifetime — to produce an original short video with Funny or Die’s creative team, which includes Will Ferrell, Judd Apatow, Adam McKay, and Chris Henchy. More information and official rules can be found at www.funnyordie.com/promos/letsgoviral.
“Making a viral video is an exact science with a very specific set of rules. Basically do something funny or weird that people want to see,” says Funny or Die’s Adam McKay.
“Comedy Fetish” is a multi-layered campaign from HBO Home Entertainment that showcases HBO comedy programming at its best – uncut and unsparing – allowing consumers to sample HBO comedy titles before purchasing on DVD or downloading. Designed to get consumers to explore and accept their specific brand of “comedy fetish,” the campaign incorporates a number of interactive and promotional tactics, including a centerpiece microsite www.comedyfetish.com, that will help HBO fans and HBO “virgins” alike to engage, participate and share their hardcore comedy indulgences.
