Dentyne is officially launching the Safe Breath Alliance (SBA), the first completely made-up organization committed to educating Americans about the importance of practicing safe breath. Leading the movement is actor-comedian Marlon Wayans who will be starring in new PSA-like commercials to promote and raise awareness for the cause.
Dentyne is expanding its efforts to educate the public about the importance of practicing safe breath with the launch of the Safe Breath Alliance. Consumers are encouraged to join Marlon Wayans and the SBA by going to Facebook.com/Dentyne. On Facebook, consumers will be able to access exclusive content and have the opportunity to play an instant-win game for the chance to take home one of 100 daily prizes.
Because it is especially critical to practice safe breath during times when close connections are celebrated – such as Valentine’s Day – the SBA’s first official action is to declare February 2011 “Practice Safe Breath” month.
