The Safe Breath Alliance (SBA), the only completely made-up organization committed to educating Americans about the importance of practicing safe breath, took over the red carpet of the 15th Annual Webby Awards in New York City, ensuring attendees were prepared to practice safe breath with Dentyne, before, during and after the event.
Leading the charge was the face of the SBA, Marlon Wayans, who took to press row spreading the word, served as the on-stage Twitter ambassador for the Webby Awards.
Comedian Michael Ian Black, the Official Red Carpet Host and member of the Safe Breath Alliance, spoke with celebrities and Internet executives before the show and helped attendees, like Adrian Grenier, Brooke Shields and Antoine Dodson, practice safe breath with Dentyne Ice.
