MTV Networks and Subway announced the launch of “Subway Fresh Buzz,” a campaign highlighting the freshest multimedia talent from the United States. SubwayFreshrBuzz.MTVIggy.com will feature profiles, performances and exclusive content from 20 emerging artists, comedians and musicians. MTV Networks is distributing the experience across its network of Web sites and through social media platforms.
In addition to running on SubwayFreshBuzz, the performers will be featured and promoted on MTV.com, ComedyCentral.com and Spike.com. The Fresh Buzz site will feature integrated, real-time chat capabilities; customized graphics and packaging that reinforces the Subway branding; and Subway graphics that briefly open and close each video (the Subway branding will travel with the content wherever it is embedded). The site will also offer fans free CDs, limited edition merchandise from the artists and Subway gift cards.
The Fresh Buzz experience premieres with profiles that include Erik Rivera, a stand-up comic and The Fine Brothers, an online comedy team. Two additional artists will be added each week throughout February. Upcoming comedians to be profiled are Desiree Burch, Rory Scovel, PoykPac, Sean Patton and Olde English Comedy.
